Computing in the 21st Century
Schedule and Reading
First class: April 19, 9:30 am - 12:00 pm
Learning Goals: In this class, students will discuss the fundamental idea of design. We will ask what is design and what are the key aspects of design principles.
Learning Activities (1): Learning Assignments (1): Students must come prepared to discuss after watching either Sketches of Gehry or Maya Lin – A Strong Clear Vision. Write key ideas of design as represented in those movies.
Readings:
•Boland and Collopy, Design Matters in Management (*)
•Weick, Rethinking Organization Design (*)
•Yoo, Learning from Music Language (*)
•King, People Mutht Be Amuthed (*)
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•Boland, Collopy, Lyytinen and Yoo, Managing as Designing: Lessons for Organizations from the Design Practices of Frank O. Gehry, Design Issues
Second class: May 2, 6:00 pm - 8:30 pm
Learning Goals: In this class, we will discuss the history and current status of the firms that we will visit. In so doing, we will also discuss various ways that design can be integrated into management functions.
Readings:
•Buchanan, Management and Design: Interaction Pathways in Organizational Life (*)
•Collopy, “I think with my hands”: On balancing analytical and intuitive in design (*)
•Coughlan and Prokopoff, Managing Change, by Design (*)
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• Kelley, 10 faces of innovation
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• Martin, Embedding of Design
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• Moggridge, People & Prototypes
Travel: May 19 - 22
Learning Goals: During the trip, students will be asked to focus on how each firm’s approach to design is similar and unique. Students will focus on design principles (from Session 1) and design methods (from Session 2) as they observed from the visiting firms. After each day, the class will gather together to collectively compare and contrast these firms on these two dimensions. Students will also focus on the unique design language that they noticed at the visiting firms. We will discuss how they heard those terms being used in those firms and will try compare them with other familiar business language.
Students will make a presentation at the visiting firms based on their design challenge project.
Readings:
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•Liedtke, Embedding Design
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•Martin, Design of Business
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Visit Schedule
Day 1: Monday, May 19
9:30 am - 10:30 am, Orientation
10:30 am - 11:00 am, Break
11:30 am - 12:00 pm, Matt Mullenweb (Founder of Word Press and Automattic)
12:00 pm - 1:00 pm, moving to Yahoo! (quick lunch on the go)
1:00 pm - 4:30 pm, Yahoo! Design Center
4:30 pm - 5:30 pm, back to hotel
5:30 pm - 6:00 pm, debriefing 1
Day 2: Tuesday, May 20
7:15 am - 8:00 am, moving to SAP Design Center
8:00 am - 1:00 pm, SAP Design Center with lunch
1:00 pm - 2:30 pm, break & moving to Neutron, LLC
2:30 pm - 4:00 pm, Neutron, LLC
Reception (TBA)
Day 3: Wednesday, May 21
8:00 am - 9:00 am, what have we learned so far? @ hotel
9:00 am - 10:00 am, moving to Stanford campus
10:00 am - 11:00 am, visit to Stanford d.school
11:00 am - 1:30 pm, free time @ Palo Alto
1:30 pm - 4:30 pm, IDEO
4:30 pm - 5:30 pm, moving to San Francisco
5:30 pm - 7:00 pm, Stanley Saitowitz/Natoma Architects Inc.
Day 4: Thursday, May 22
9:00 am - 11:30 am, visit to DeSimone and Ogrydziak/Prillinger Architects
Back to home on your own...
Post-trip class: June 6, 6:00 pm - 8:30 pm
Learning Goals: In this class, we will review the trip and share their personal learning with other students. Students will compare the learning from the class and trip to the rest of their learning from Fox MBA program as they explore various ways in which design can be integrated into management thinking.
For those who cannot attend the class on that day, I will let you send in pre-recorded presentation on DVD, or virtually participating through Skype.
Learning Assignment (2): We will update the Design Vocabulary based on the new design vocabulary that we learned from the trip. We will collectively update the Design Vocabulary Wiki site at http://design.case.edu.
Readings:
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•Yoo, Default
* indicates that the article is included in the reading.
